From Visuals to Strategy
Hello, I am Juan. While I started my journey focused on the visual layer of the digital world, my career has evolved into solving complex product challenges at the intersection of user needs and business goals.
As a product designer, I specialize in untangling messy workflows and transforming them into seamless, high-performing digital ecosystems. Whether it’s building consumer facing systems or key tools for a business operation, my focus is always on reducing cognitive load while maximizing engagement.
My Approach
I believe design is not just about how things look, but how they function as a business asset. I rely on a solid foundation of information architecture, usability principles, and data-driven iterations.
I speak the same language as developers thanks to my background, I understand constraints and know what they expect to find in a deliverable that enables their process.
I thrive in collaborative environments. I’ve learned that the best products aren’t built in silos, but through the friction and flow of teamwork, learning something new from every developer, product manager, and stakeholder I interact with.
When I'm Not Designing
When I step away from the screen, I focus on a physically active lifestyle to recharge. I’ve traded my motorcycle days for mountaineering, exchanging the rush of speed for the endurance of climbing peaks and exploring remote landscapes on foot.
I’m still a gadget enthusiast and an avid PC gamer, always appreciating the immersive mechanics of a well-designed game.